{"id":20372,"date":"2023-04-26T09:15:09","date_gmt":"2023-04-26T07:15:09","guid":{"rendered":"https:\/\/old.taggrs.cloud\/case-study-lelycyle\/"},"modified":"2024-03-27T13:54:04","modified_gmt":"2024-03-27T12:54:04","slug":"case-study-lelycyle","status":"publish","type":"page","link":"https:\/\/old.taggrs.cloud\/en\/case-study-lelycyle\/","title":{"rendered":"Case study – LelyCyle"},"content":{"rendered":"\t\t
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Case: LelyCyle<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LelyCycle specializes in the collection of green, wood, construction and demolition waste. The company operates in the region of Lelystad. As part of the business operations, through the webshop <\/span>sand sold for individuals and businesses. Various Google Ads campaigns are<\/span> used to bring the webshop to the attention of potential customers. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The problem<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Google Analytics records 53% fewer orders than is actually the case. In addition, few conversions are recorded by the Google ads tag.While in reality this should be higher.<\/p>\n

Challenge:<\/strong> How can accuracy go up
be brought in so that results can be better measured?<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The method<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To achieve this, the following solutions have been implemented:<\/p>\n

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  • GA4 datalayer:<\/strong> First, the existing Universal Analytics was replaced for a GA4 datalayer with enhanced conversions data.<\/li>\n
  • GA4 (Enhanced Ecommerce):<\/strong> Next, GA4 was implemented.<\/li>\n
  • Server side tagging:<\/strong> The entire setup is set up with server side tagging.<\/li>\n
  • Google Ads Enhanced Conversions:<\/strong> Enhanced conversion data from the new datalayer is sent server side to Google Ads.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    The result <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    The measurability of the number of transactions has increased considerably. Currently
    92%<\/strong> of total transactions recorded in GA4.<\/p>\n

    Measurability of conversions has also increased significantly in Google Ads. This has given the campaign considerable momentum. The use of enhanced conversions and the increase in measurability has given Google Ads more insights. These have made the Performance Max campaign structurally generate more conversions.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    What customers say<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Finally, a good and complete tracking setup. I've gained more data for my Google Ads Campaigns and now see every one of my orders accurately reported in GA4.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

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    TAGGRS provides a great server-side tracking solution. They have a nice Dashboard where you can see the increased amount of data being measured because of tracking on the server side versus on the client side. But the best thing is their support: all your technical questions are answered in less than 3 minutes via live chat. 11\/10 bravo!<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

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    Fine experience with TAGGRS to set up server side GTM for us for GA4 and Meta. Everything is neatly set up, communication is good and smooth. Toppers!<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

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    Fantastic customer support from Co-Founder Niek. Well done platform, clear, modern and most important 100% GDPR compliant. I would recommend this service for both new and existing marketing agencies to gather\/track data. TAGGERS also has a free plan to start with! \ud83d\ude42<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

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    Thickly satisfied with TAGGRS, their clear implementation documents and the added value of Server side tagging!<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

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    The measurability of our online campaigns was becoming increasingly inaccurate. Since the introduction of server side tagging, we are again measuring all conversions. This not only allows us to monitor much better but also allows us to see the return on investment of the campaigns go up. TAGGRS helped us very much with this.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

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    We are very satisfied with TAGGRS. They help with transition and implementation as needed, continuing until everything works perfectly. We have both more- and more accurate data, which is going to help us with analysis and decision-making. We encourage everyone to use TAGGRS!<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

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    The service is great: great prices, easy to set up, great customer support if something doesn't work as expected (on business hours it only took 5 minutes). Full recommendation!<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

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    Very nice contact with the gentlemen of TAGGRS, fast and direct. It is simple to set up and use, at very reasonable prices.
    \nDefinitely recommended<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

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    \n\t\t\t\t\t\t\"Mark\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tMark Bakker<\/span>GoogleShoppingSpecialist.com<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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    Positive experience with TAGGRS. Niels set up server side tagging for our company. This went smoothly and everything is set up nicely. Currently we are getting more than 20% additional data through server side tagging. Communication is good and if there is anything the lines are short. Top!<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

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    ''Since implementing server side tagging, I see a positive difference in the number of conversions from my ongoing Facebook campaign. Adding the Conversion API allows me to get more data into Facebook, which has helped the campaigns run better.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

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    Will you be our next case?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Start Server Side Tracking and generate more sales and conversions in a world without third-party cookies.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tStart for free<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Case: LelyCyle LelyCycle specializes in the collection of green, wood, construction and demolition waste. The company operates in the region of Lelystad. As part of the business operations, through the webshop sand sold for individuals and businesses. Various Google Ads campaigns are used to bring the webshop to the attention of potential customers. The problem …<\/p>\n","protected":false},"author":5,"featured_media":18530,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-20372","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/old.taggrs.cloud\/en\/wp-json\/wp\/v2\/pages\/20372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.taggrs.cloud\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/old.taggrs.cloud\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/old.taggrs.cloud\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/old.taggrs.cloud\/en\/wp-json\/wp\/v2\/comments?post=20372"}],"version-history":[{"count":0,"href":"https:\/\/old.taggrs.cloud\/en\/wp-json\/wp\/v2\/pages\/20372\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.taggrs.cloud\/en\/wp-json\/wp\/v2\/media\/18530"}],"wp:attachment":[{"href":"https:\/\/old.taggrs.cloud\/en\/wp-json\/wp\/v2\/media?parent=20372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}