Tracking Blogs

Klaviyo ‘s integration with Google Tag Manager (GTM) via Server Side Tracking is a step forward in making your email marketing strategies more efficient. By

Understanding how the Google Tag Manager Data Layer works is not an easy subject. But this core component of Google Tag Manager plays an important

Google Tag Manager (GTM) plays a crucial role in the digital marketing strategies of many companies. With the introduction of Server Side Tracking in GTM,

You’ve implemented your setup for Server Side Tracking, giving you access to extensive data for your analytics platforms. Despite this enrichment, however, you notice a

Do you have a Lightspeed (Ecwid) webshop? Then it is important to have a clear picture of activity on your website. Which products are popular?

Advertisers are constantly looking for ways to measure and improve the effectiveness of their campaigns. With the emergence of Profit Tracking, marketers have a new

Data can help you better understand your target audience, optimize your marketing campaigns and improve your results. But how can you be sure your data

If you’re considering switching from Google Cloud to TAGGRS, you’ve come to the right place. Here is a step-by-step guide to help you transition without

If you’re considering switching from hosting to TAGGRS, you’ve come to the right place. Here is a step-by-step guide to help you transition without complications.

With the increasing reliance on Web analytics, Server Side Tracking (SST) has become a hot topic in the world of digital marketing. But what about