Berghof Membranes is a market leader in external membrane technology. The company has more than 50 years of experience worldwide and is based in multiple locations around the world. From these locations, all customers are served worldwide. In recent years, the company has made a transition in terms of marketing. To reach new potential customers, online marketing is increasingly being used.
Privacy and data-driven online marketing do not always go hand in hand. Yet both are very important to Berghof Membranes.
The challenge: Find a way to collect as much data as possible within the limits of the AVG, for the benefit of measurability and online campaigns.
To achieve this, the following solutions have been implemented:
After configuring the cookie banner, we saw that 78% of visitors accept all cookies. The remaining 22% refuse cookies or some of them. By implementing consent mode, we can still transmit general data for those 22%, which still gives a complete picture.
The implementation of server side tagging provided a 17% increase in measurability. This is reflected in the measurability of the number of page views which is measured client side with the FB pixel and server side with the Conversion API. The difference is the increase in measurability.
"The measurability of our online campaigns was becoming increasingly inaccurate. Since the introduction of server side tagging, we are measuring all conversions again. This not only allows us to monitor much better but we also see that the return on investment of the campaigns is going up. Taggrs has helped us very much with this."
score 4.5
''Since implementing server side tagging, I see a positive difference in the number of conversions from my ongoing Facebook campaign. By adding the Conversion API, I can get more data into Facebook, which has helped the campaigns run better.''
score 4.5
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