{"id":25447,"date":"2023-08-23T11:39:57","date_gmt":"2023-08-23T09:39:57","guid":{"rendered":"https:\/\/old.taggrs.cloud\/ga4-server-seitige-verfolgung\/"},"modified":"2024-05-17T11:00:40","modified_gmt":"2024-05-17T09:00:40","slug":"ga4-server-side-tracking","status":"publish","type":"page","link":"https:\/\/old.taggrs.cloud\/de\/ga4-server-side-tracking\/","title":{"rendered":"GA4 Server Side Tracking"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"25447\" class=\"elementor elementor-25447\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c8cb923 e-flex e-con-boxed e-con e-parent\" data-id=\"5c8cb923\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ff7aa44 e-con-full e-flex e-con e-child\" data-id=\"ff7aa44\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51b23c68 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"51b23c68\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:250}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Google Analytics 4<br>\nServer Side Tracking<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ade646 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"2ade646\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:350}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Verringerung der Abh\u00e4ngigkeit von Cookies<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Genaue Verfolgung<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Wiederherstellung fehlender GA4-Daten<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Werden Sie 100% GDPR-sicher<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Wird zus\u00e4tzlich zu Ihrem bestehenden Google Tag manager eingerichtet<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e85c437 e-con-full e-flex e-con e-child\" data-id=\"7e85c437\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_motion_fx_mouseTrack_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_mouseTrack_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6dfa3f3d elementor-align-center elementor-widget elementor-widget-lottie\" data-id=\"6dfa3f3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/old.taggrs.cloud\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Animation-2-R1-compressed.json&quot;,&quot;id&quot;:23675,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;loop&quot;:&quot;yes&quot;,&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.5,&quot;sizes&quot;:[]},&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;trigger&quot;:&quot;arriving_to_viewport&quot;,&quot;viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;}\" data-widget_type=\"lottie.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4fd1de78 e-flex e-con-boxed e-con e-parent\" data-id=\"4fd1de78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-165a1446 e-con-full e-flex e-con e-child\" data-id=\"165a1446\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f681500 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4f681500\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Was ist GA4 Server Side Tracking?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fc72112 e-con-full e-flex e-con e-child\" data-id=\"6fc72112\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7f602cb6 e-con-full e-flex e-con e-child\" data-id=\"7f602cb6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77a2d0f7 elementor-widget elementor-widget-text-editor\" data-id=\"77a2d0f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>GA4 (Google Analytics 4) Server Side Tracking ist eine neue Technik, mit der Sie die Interaktionen Ihrer Besucher genauer verfolgen und analysieren k\u00f6nnen, ohne von Browsereinstellungen (Safari) oder Datenschutz-Tools (Ad-Blockers) beeinflusst zu werden. Im Gegensatz zu herk\u00f6mmlichen Methoden, die Tracking-Codes und Cookies direkt im Browser des Besuchers platzieren (Client-Side-Tracking), werden beim GA4 Server-Side-Tracking die Daten zun\u00e4chst an Ihren eigenen Server gesendet und dann an GA4 weitergeleitet.<\/p>\n<p>Das hei\u00dft, wenn ein Besucher eine bestimmte Aktion auf Ihrer Website durchf\u00fchrt, z. B. eine Seite anschaut oder eine Konversion vornimmt, werden diese Informationen zun\u00e4chst an Ihren eigenen Server gesendet, bevor sie an Google Analytics 4 \u00fcbermittelt werden. Dies bietet nicht nur eine zus\u00e4tzliche Ebene des Datenschutzes f\u00fcr die Nutzer, sondern gibt Ihnen auch mehr Kontrolle und Flexibilit\u00e4t dar\u00fcber, welche Daten Sie mit Google Analytics und anderen Plattformen teilen.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66c17ad2 elementor-widget elementor-widget-image\" data-id=\"66c17ad2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"417\" src=\"https:\/\/old.taggrs.cloud\/wp-content\/uploads\/2023\/08\/server-side-tagging-768x500.webp\" class=\"attachment-medium_large size-medium_large wp-image-24640\" alt=\"server-side-tracking\" srcset=\"https:\/\/old.taggrs.cloud\/wp-content\/uploads\/2023\/08\/server-side-tagging-768x500.webp 768w, https:\/\/old.taggrs.cloud\/wp-content\/uploads\/2023\/08\/server-side-tagging-300x195.webp 300w, https:\/\/old.taggrs.cloud\/wp-content\/uploads\/2023\/08\/server-side-tagging.webp 898w\" sizes=\"(max-width: 640px) 100vw, 640px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-73d385a7 e-flex e-con-boxed e-con e-parent\" data-id=\"73d385a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6ee25368 e-con-full e-flex e-con e-child\" data-id=\"6ee25368\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42b9bcc5 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"42b9bcc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Warum GA4 Server Side Tracking?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1780fe72 e-con-full e-flex e-con e-child\" data-id=\"1780fe72\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2c9b42f4 e-con-full e-flex e-con e-child\" data-id=\"2c9b42f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bb59d5b elementor-position-inline-start elementor-widget__width-initial elementor-view-default elementor-mobile-position-block-start elementor-invisible elementor-widget elementor-widget-icon-box\" data-id=\"3bb59d5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t<span class=\"text-color\">Reduzieren Sie die<\/span> Abh\u00e4ngigkeit von Cookies von Drittanbietern\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tCookies von Drittanbietern sind ein wichtiges Instrument f\u00fcr Vermarkter, geben aber den Internetnutzern Anlass zu Bedenken hinsichtlich des Datenschutzes. Immer mehr Browser, Software und Smartphones blockieren die Cookies von Drittanbietern. Bis 2024 werden alle gro\u00dfen Akteure diese Cookies verbieten. Server Side Tracking bietet die L\u00f6sung, um Ihre Datenaufzeichnung 100%ig genau zu halten.\n<br>\n<br>\nKeine Sorge, es gibt eine Alternative: <b>Server Side Tracking<\/b>. Diese Technologie erm\u00f6glicht es Ihnen, die Wirksamkeit Ihrer Anzeigen zu messen und gleichzeitig die Privatsph\u00e4re der Nutzer zu respektieren. Mit Server Side Tracking profitieren Sie von fortschrittlichem und datenschutzfreundlichem Tracking. Sie ist so konzipiert, dass sie effizient arbeitet, ohne auf Cookies von Dritten angewiesen zu sein. Auf diese Weise k\u00f6nnen Sie verfolgen, welche Anzeigen erfolgreich sind und welche nicht, und Sie k\u00f6nnen Ihre Kampagnen weiter optimieren.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-174226e6 e-con-full e-flex e-con e-child\" data-id=\"174226e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a094721 elementor-align-center elementor-widget elementor-widget-lottie\" data-id=\"6a094721\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/old.taggrs.cloud\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Animation-1-R1-compressed.json&quot;,&quot;id&quot;:23670,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;loop&quot;:&quot;yes&quot;,&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.7,&quot;sizes&quot;:[]},&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;trigger&quot;:&quot;arriving_to_viewport&quot;,&quot;viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;}\" data-widget_type=\"lottie.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ce6148f e-con-full e-flex e-con e-child\" data-id=\"7ce6148f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-603e5181 e-con-full e-flex e-con e-child\" data-id=\"603e5181\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6c7eca elementor-position-inline-start elementor-widget__width-initial elementor-view-default elementor-mobile-position-block-start elementor-invisible elementor-widget elementor-widget-icon-box\" data-id=\"6c6c7eca\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t<span class=\"text-color\">Genaue<\/span> Verfolgung der Konversion\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tGenaue Ereignisverfolgung ist wichtig, um das Potenzial von Google Analytics 4 zu maximieren. Angesichts der zunehmenden Einschr\u00e4nkungen des Datenschutzes und der Blockierung von Cookies von Drittanbietern entgehen Ihnen jedoch m\u00f6glicherweise bereits 10-30 % Ihrer wichtigen Daten. Dies stellt eine Herausforderung dar, zumal fortschrittliche Plattformen wie GA4 in hohem Ma\u00dfe auf datengest\u00fctzte Erkenntnisse angewiesen sind.\n<br>\n<br>\nServer Side Tracking mit GA4 ist der Schl\u00fcssel zur Anreicherung Ihrer Daten. Der server container in diesem Setup fungiert als HTTP API endpoint und erm\u00f6glicht Ihnen die Integration von Daten aus verschiedenen Quellen, wie z.B. Ihrem CRM. Das bedeutet, dass Sie zus\u00e4tzliche, wertvolle Benutzerinformationen an GA4 senden k\u00f6nnen.\n<br><br>\n<b>Ergebnis \u21fe <\/b>Tieferer Einblick, bessere Analyse und optimierte Strategien.<b>\n<\/b>\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bf83a32 e-con-full e-flex e-con e-child\" data-id=\"5bf83a32\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11b4258f elementor-align-center elementor-widget elementor-widget-lottie\" data-id=\"11b4258f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/old.taggrs.cloud\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Animation-2-R1-compressed.json&quot;,&quot;id&quot;:23675,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;loop&quot;:&quot;yes&quot;,&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.7,&quot;sizes&quot;:[]},&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;trigger&quot;:&quot;arriving_to_viewport&quot;,&quot;viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;}\" data-widget_type=\"lottie.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ef6dc2a e-con-full e-flex e-con e-child\" data-id=\"4ef6dc2a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1d34a37b e-con-full e-flex e-con e-child\" data-id=\"1d34a37b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-330a55c elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-invisible elementor-widget elementor-widget-icon-box\" data-id=\"330a55c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tBessere Angleichung an die <span class=\"text-color\">GDPR<\/span> \t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tServer Side Tracking ist ein leistungsstarkes Tool, das die Einhaltung der GDPR-Gesetzgebung (General Data Protection Regulation) unterst\u00fctzt. Diese Rechtsvorschriften verpflichten Organisationen, die Privatsph\u00e4re ihrer Kunden zu respektieren und deren pers\u00f6nliche Daten zu sch\u00fctzen. TAGGRS, eine Server Side Tracking-L\u00f6sung, macht diesen Prozess einfacher und effektiver.\n<br>\n<br>\nMit Server Side Tracking \u00fcber TAGGRS haben Sie die vollst\u00e4ndige Kontrolle dar\u00fcber, welche Daten Sie mit welcher Software teilen. Sie k\u00f6nnen sogar bestimmte pers\u00f6nliche Daten aus dem Tracking herausfiltern, was ein gro\u00dfer Vorteil f\u00fcr den Schutz der Privatsph\u00e4re ist. TAGGRS verf\u00fcgt \u00fcber Server auf der ganzen Welt, so dass die Daten innerhalb der EU gespeichert werden k\u00f6nnen, was auch den GDPR-Vorschriften entspricht.\n<br>\n<br>\nMit Server Side Tracking durch TAGGRS k\u00f6nnen Sie also sicherstellen, dass Sie die GDPR-Gesetzgebung einhalten und gleichzeitig wertvolle Daten zur Verbesserung Ihrer Online-Marketing-Bem\u00fchungen sammeln und nutzen. Sie k\u00f6nnen Ihren Kunden die Privatsph\u00e4re bieten, die sie verdienen, und gleichzeitig die von Ihnen erfassten Daten effektiv nutzen.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7bc64866 e-con-full e-flex e-con e-child\" data-id=\"7bc64866\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23e4ca97 elementor-align-center elementor-widget elementor-widget-lottie\" data-id=\"23e4ca97\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/old.taggrs.cloud\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/3-compressed.json&quot;,&quot;id&quot;:24111,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;loop&quot;:&quot;yes&quot;,&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.6,&quot;sizes&quot;:[]},&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;trigger&quot;:&quot;arriving_to_viewport&quot;,&quot;viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;}\" data-widget_type=\"lottie.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b818581 e-flex e-con-boxed e-con e-parent\" data-id=\"5b818581\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-506de0ba elementor-blockquote--skin-boxed elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"506de0ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tWenig bekannte Tatsache: Wenn Sie Parameter in die URL einf\u00fcgen, z. B. UTM-Tags, ist die Lebensdauer des Cookies in Safari und Firefox auf 1 Tag begrenzt!\n<br>\n<br>\nServer Side Tracking verl\u00e4ngert die Lebensdauer dieses Cookies und stellt sicher, dass alle Konversionen der richtigen Quelle zugeordnet werden.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f85dd17 e-flex e-con-boxed e-con e-parent\" data-id=\"7f85dd17\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d34ddf6 e-con-full e-flex e-con e-child\" data-id=\"d34ddf6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63a2fe51 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"63a2fe51\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">GA4 Server Side Tracking Einrichten<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b783b62 elementor-widget elementor-widget-text-editor\" data-id=\"b783b62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Beim GA4 Server side tracking flie\u00dfen die Daten von der Website in einen Webcontainer, wobei die Daten zun\u00e4chst in einem Data Layer strukturiert werden. Im Webcontainer werden GA4 Events erstellt und an den Server Container weitergegeben. Hier holt der GA4 Client die Daten ab, und anschlie\u00dfend verwenden Sie das Konfigurations-Tag, um die Events an Google Analytics zu senden. In den entsprechenden Blogs\/Videos wird jeder einzelne Schritt dieses Prozesses erl\u00e4utert.<\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11eb072 elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"11eb072\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=j20DNCc_fso&amp;t=15s&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a602a7 e-con-full e-flex e-con e-child\" data-id=\"9a602a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-393eae74 e-con-full e-flex e-con e-child\" data-id=\"393eae74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35cec72 elementor-position-inline-start elementor-widget__width-initial elementor-view-default elementor-mobile-position-block-start elementor-invisible elementor-widget elementor-widget-icon-box\" data-id=\"35cec72\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tErstellen Sie einen Google Tag manager <span class=\"text-color\">server container<\/span> \t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tDies ist der erste Schritt, denn Sie ben\u00f6tigen einen server container, um Ihre Server Side Tags zu verwalten. Ein server container erm\u00f6glicht es Ihnen, Tags auf Ihrer Website zu platzieren, ohne den Code Ihrer Website \u00e4ndern zu m\u00fcssen. Es erm\u00f6glicht Ihnen, Tags von einer zentralen Stelle aus zu verwalten. Wir haben einen Blog geschrieben, in dem wir Ihnen in 7 Schritten zeigen, wie Sie ein gutes Basis-Setup einrichten, damit Sie mit dem Server Side Tracking beginnen k\u00f6nnen.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65b1f50a elementor-align-left elementor-widget__width-inherit elementor-mobile-align-justify elementor-invisible elementor-widget elementor-widget-button\" data-id=\"65b1f50a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/old.taggrs.cloud\/de\/gtm-server-side-tagging\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Mehr Erfahren<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e85ff21 e-con-full e-flex e-con e-child\" data-id=\"7e85ff21\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61e0c480 elementor-widget elementor-widget-image\" data-id=\"61e0c480\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1404\" height=\"1206\" src=\"https:\/\/old.taggrs.cloud\/wp-content\/uploads\/2023\/08\/create-server-container-google-tag-manager.png\" class=\"attachment-full size-full wp-image-24625\" alt=\"create-server-container-google-tag-manager\" srcset=\"https:\/\/old.taggrs.cloud\/wp-content\/uploads\/2023\/08\/create-server-container-google-tag-manager.png 1404w, https:\/\/old.taggrs.cloud\/wp-content\/uploads\/2023\/08\/create-server-container-google-tag-manager-300x258.png 300w, https:\/\/old.taggrs.cloud\/wp-content\/uploads\/2023\/08\/create-server-container-google-tag-manager-1024x880.png 1024w, https:\/\/old.taggrs.cloud\/wp-content\/uploads\/2023\/08\/create-server-container-google-tag-manager-768x660.png 768w\" sizes=\"(max-width: 1404px) 100vw, 1404px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a8a2916 e-con-full e-flex e-con e-child\" data-id=\"5a8a2916\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-23849e55 e-con-full e-flex e-con e-child\" data-id=\"23849e55\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-132a77b3 elementor-widget elementor-widget-image\" data-id=\"132a77b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/old.taggrs.cloud\/wp-content\/uploads\/elementor\/thumbs\/set-up-ga4-in-webcontainer-gtm-qcbc1z0x985r7avw45208ew6idomiel54060fa804s.png\" title=\"set-up-ga4-in-webcontainer-gtm\" alt=\"set-up-ga4-in-webcontainer-gtm\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ba1be24 e-con-full e-flex e-con e-child\" data-id=\"1ba1be24\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8c5b09 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-invisible elementor-widget elementor-widget-icon-box\" data-id=\"6e8c5b09\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tEinrichten von GA4 im <span class=\"text-color\">web container<\/span>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tDie korrekte Einrichtung von GA4 \u00fcber den Google Tag manager im Webcontainer ist f\u00fcr die genaue Messung und Optimierung der Nutzererfahrung auf Ihrer Website unerl\u00e4sslich. Mit Google Analytics 4, der neuesten Version von Google Analytics, haben Sie die M\u00f6glichkeit, ereignisbasierte Daten zu sammeln, die wertvolle Einblicke in das Verhalten Ihrer Website-Besucher bieten.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a20fe1a elementor-align-left elementor-widget__width-inherit elementor-mobile-align-justify elementor-invisible elementor-widget elementor-widget-button\" data-id=\"1a20fe1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/old.taggrs.cloud\/de\/how-do-you-set-up-ga4-through-google-tag-manager-in-the-web-container\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Mehr Erfahren<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-174cc0b0 e-con-full e-flex e-con e-child\" data-id=\"174cc0b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-113d0268 e-con-full e-flex e-con e-child\" data-id=\"113d0268\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28aa14ea elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-invisible elementor-widget elementor-widget-icon-box\" data-id=\"28aa14ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tErstellen von (E-commerce) <span class=\"text-color\">Events<\/span> in GTM\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tDie effektive Einrichtung von (E-commerce) Events im Google Tag manager ist sowohl f\u00fcr Webshops als auch f\u00fcr Unternehmenswebsites von gro\u00dfer Bedeutung. Sie erm\u00f6glicht es Ihnen, wichtige Nutzerinteraktionen wie K\u00e4ufe oder Demoanfragen zu verfolgen und zu analysieren. So erhalten Sie wichtige Erkenntnisse, um Ihre Online-Strategie zu verfeinern und die Ergebnisse zu verbessern.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21a9e7df elementor-align-left elementor-widget__width-inherit elementor-mobile-align-justify elementor-invisible elementor-widget elementor-widget-button\" data-id=\"21a9e7df\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/old.taggrs.cloud\/de\/how-do-you-create-commerce-events-in-google-tag-manager\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Mehr Erfahren<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-576cadba e-con-full e-flex e-con e-child\" data-id=\"576cadba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42746b76 elementor-widget elementor-widget-image\" data-id=\"42746b76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/old.taggrs.cloud\/wp-content\/uploads\/elementor\/thumbs\/create-e-commerce-events-google-tag-manager-web-container-qcbc1y332e4gvox99mndnx4pwzt9apherviiy09eb0.png\" title=\"create-e-commerce-events-google-tag-manager-web-container\" alt=\"create-e-commerce-events-google-tag-manager-web-container\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65f6dc37 e-con-full e-flex e-con e-child\" data-id=\"65f6dc37\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-56c12761 e-con-full e-flex e-con e-child\" data-id=\"56c12761\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54aa442c elementor-widget elementor-widget-image\" data-id=\"54aa442c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/old.taggrs.cloud\/wp-content\/uploads\/elementor\/thumbs\/set-up-ga4-events-goolge-tag-manager-web-container-1-qcbc1z0x985r7avw45208ew6idomiel54060fa804s.png\" title=\"set-up-ga4-events-goolge-tag-manager-web-container (1)\" alt=\"set-up-ga4-events-goolge-tag-manager-web-container\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14661d20 e-con-full e-flex e-con e-child\" data-id=\"14661d20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-199e3c28 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-invisible elementor-widget elementor-widget-icon-box\" data-id=\"199e3c28\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tGA4 <span class=\"text-color\">Event-Tags<\/span> in GTM erstellen  \t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tMit einem GA4 event tag im Google Tag manager k\u00f6nnen Sie bestimmte Aktionen auf Ihrer Website oder App \u00fcberwachen und diese Daten an Google Analytics 4 (GA4) weitergeben. Sie bietet Einblicke in das Verhalten der Nutzer und ihre Interaktionen.\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c0a9db8 elementor-align-left elementor-widget__width-inherit elementor-mobile-align-justify elementor-invisible elementor-widget elementor-widget-button\" data-id=\"2c0a9db8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/old.taggrs.cloud\/de\/wie-erstellt-man-ein-tag-in-google-tag-manager\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Mehr Erfahren<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e89038 e-con-full e-flex e-con e-child\" data-id=\"8e89038\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cfc1816 e-con-full e-flex e-con e-child\" data-id=\"cfc1816\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-487f1c8 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-invisible elementor-widget elementor-widget-icon-box\" data-id=\"487f1c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tEinstellung des GA4-Tags im <span class=\"text-color\">Server container<\/span> in GTM \t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tEin GA4-Tag im server container gew\u00e4hrleistet eine effektivere Daten\u00fcbertragung in einer server side Umgebung. \n\nDies ist unerl\u00e4sslich f\u00fcr die ordnungsgem\u00e4\u00dfe \u00dcbertragung von Daten und (E-commerce) Events an Google Analytics 4 \u00fcber den server container, wo sie vom GA4 data client verarbeitet werden.  \n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ea4899 elementor-align-left elementor-widget__width-inherit elementor-mobile-align-justify elementor-invisible elementor-widget elementor-widget-button\" data-id=\"4ea4899\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/old.taggrs.cloud\/de\/how-to-create-a-ga4-tag-in-the-server-container\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Mehr Erfahren<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb2c582 e-con-full e-flex e-con e-child\" data-id=\"bb2c582\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c16137e elementor-widget elementor-widget-image\" data-id=\"c16137e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/old.taggrs.cloud\/wp-content\/uploads\/elementor\/thumbs\/set-up-ga4-in-server-container-gtm-qcbc1z0x985r7avw45208ew6idomiel54060fa804s.png\" title=\"_set-up-ga4-in-server-container-gtm\" alt=\"set-up-ga4-in-server-container-gtm\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f14990f e-flex e-con-boxed e-con e-child\" data-id=\"6f14990f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51e413e8 elementor-blockquote--skin-boxed elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"51e413e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tTesten Sie Ihre Einstellungen: Testen Sie unbedingt Ihre Tracking-Einstellungen, um sicherzustellen, dass alles korrekt funktioniert. Dies ist ein wichtiger Schritt, um sicherzustellen, dass Sie sp\u00e4ter keine Probleme mit der Nachverfolgung haben. \n\n\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-524f34f e-flex e-con-boxed e-con e-parent\" data-id=\"524f34f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bfcb1e3 elementor-widget elementor-widget-heading\" data-id=\"bfcb1e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ Google Analytics 4 Server Side Tracking<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a0a6509 e-con-full e-flex e-con e-child\" data-id=\"a0a6509\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67e4eef elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-toggle\" data-id=\"67e4eef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-1081\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1081\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"b159ff04-3740-4ac3-96cc-b414ded50b3a\" data-name=\"Layer 1\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\"><polygon points=\"8.39 7.64 8.39 0 7.61 0 7.61 7.64 0 7.64 0 8.4 7.61 8.4 7.61 16 8.39 16 8.39 8.4 16 8.4 16 7.64 8.39 7.64\"><\/polygon><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"adf49d60-5815-4ece-8d49-00a021de5c06\" data-name=\"Layer 1\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\"><rect width=\"16\" height=\"16\" style=\"opacity:0\"><\/rect><rect y=\"7.64\" width=\"16\" height=\"0.76\"><\/rect><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Muss ich eine separate GA4-Eigenschaft f\u00fcr Server side tracking erstellen?<\/a>\n\t\t\t\t\t<\/h4>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1081\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1081\"><p>Nein, ein getrenntes Verm\u00f6gen ist nicht erforderlich. Sie k\u00f6nnen Server Side- und Client Side-Tracking innerhalb derselben GA4-Property kombinieren. Dies vereinfacht die Verwaltung und sorgt f\u00fcr einen integrierten \u00dcberblick \u00fcber Ihre Daten.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1768e3bc e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"1768e3bc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4338a9dd e-con-full e-flex e-con e-child\" data-id=\"4338a9dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c5f156d elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4c5f156d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bereit f\u00fcr die n\u00e4chste Stufe?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17234689 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"17234689\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Starten Sie GA4 Server Side Tracking und generieren Sie mehr Verk\u00e4ufe und Konversionen in einer Welt ohne Cookies von Drittanbietern.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2de33664 elementor-align-left elementor-widget__width-inherit elementor-mobile-align-justify elementor-invisible elementor-widget elementor-widget-button\" data-id=\"2de33664\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/app.taggrs.io\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kostenloser Test<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a033a0 e-flex e-con-boxed e-con e-parent\" data-id=\"6a033a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google Analytics 4 Server Side Tracking Verringerung der Abh\u00e4ngigkeit von Cookies Genaue Verfolgung Wiederherstellung fehlender GA4-Daten Werden Sie 100% GDPR-sicher Wird zus\u00e4tzlich zu Ihrem bestehenden Google Tag manager eingerichtet Was ist GA4 Server Side Tracking? GA4 (Google Analytics 4) Server Side Tracking ist eine neue Technik, mit der Sie die Interaktionen Ihrer Besucher genauer verfolgen &#8230;<\/p>\n","protected":false},"author":5,"featured_media":36776,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-25447","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/old.taggrs.cloud\/de\/wp-json\/wp\/v2\/pages\/25447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.taggrs.cloud\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/old.taggrs.cloud\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/old.taggrs.cloud\/de\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/old.taggrs.cloud\/de\/wp-json\/wp\/v2\/comments?post=25447"}],"version-history":[{"count":0,"href":"https:\/\/old.taggrs.cloud\/de\/wp-json\/wp\/v2\/pages\/25447\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.taggrs.cloud\/de\/wp-json\/wp\/v2\/media\/36776"}],"wp:attachment":[{"href":"https:\/\/old.taggrs.cloud\/de\/wp-json\/wp\/v2\/media?parent=25447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}